As a magazine focused completely on homemaking, our primary readers are mostly either married, or at a pre-married status. Our target readers are well educated, urbanized, of both genders, and within the age bracket of 24 - 50.
Circulation & Readership
We have identified the following variety of channels through which we have been reaching our readers:
All advertisers, potential advertisers and influential personalities of the society (celebrities, corporate heads) get complimentary copies of Smart Family magazine.
Smart Family magazines are sent as trial- subscription to various corporate houses, housing colonies and apartments to turn them into regular subscribers.
We also conduct Subscription Campaigns regularly with various schemes to increase the number of our subscribers.
Smart Family magazines are displayed in Restaurants, Hotel Lobbies, Hotel Restaurants, Hospital lounges, Clinic’s waiting-rooms, College libraries and Boutiques. Ratio of readers per copy through this kind of display is very high, which is around 100 readers per copy as per our research.
Magazine Stand copies
Smart Family magazines are available in all the leading departmental stores and bookstores in and outside of Kathmandu.
Each issue of Smart Family magazine is printed a minimum of 2000 to a maximum of 3000 copies. Total readership of the magazine is around 80,000 - 1,00,000 readers for each issue. Besides Subscribers and Magazine Stand Sales, a large portion of our readers are reached through Display Copies mentioned above.
|Front Cover Inside||37500||31875||31875||30000|
|Back Cover Inside||37500||31875||31875||30000|
|Full Page (S)*||34500||29700||28050||26400|
All the rates above are for one issue and excluded of VAT.
*Full Page (S): Special Placement of an advertisement.