DS Group’s Catch Spices Enters Nepal Market, Bringing Trusted Flavours to Local Kitchens

Catch Spices to Cater to Evolving Consumer Preferences with Purity, Consistency & Innovation

Catch Spices, one of the popular brands of Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and a multi-business corporation has announced the launch of its spices in Nepal.  With this strategic expansion, Catch Spices aims to bring its heritage of purity, taste and innovation to households across Nepal, strengthening its global footprint. It also marks a natural expansion to a market with a rich culinary tradition and a distinct cultural identity.

Catch Spices is entering the market with a diverse portfolio of spices, encapsulating the very essence of cooking. Its range includes straight spices, various blends, pastes, and whole spices. The brand uses cutting-edge Low-Temperature Grinding (LTG) technology, which preserves the natural aroma, oils, colour, and consistency of the spices. Catch Spices is currently available in Kathmandu Valley and will soon enter other regions as well. The brand will be available in Modern Trade (e.g Bhat Bhateni stores), Standalone stores, canteens of Nepal Sena, General Trade stores, HoReCa and ecommerce platform through Daraaz, etc.

Speaking on the occasion, Mr. Sandeep Ghosh, Business Head, Catch Spices, DS Group, said, "We are elated to be a part of Nepal's packaged spice industry catering to the ever evolving consumer preferences. There is a growing demand for high quality spices with consistency of taste, aroma and colour, the key requirement for any dish! Catch Spices is ideally positioned to meet this discerning need of the consumers with its diverse portfolio and specially curated products for the local palate. DS Group’s commitment to purity and excellence is unwavering and we are confident that consumers will embrace our promise of quality and experience the authentic taste that Catch Spices represents."

To further amplify its presence in Nepal, Catch Spices has partnered with Chef Santosh Shah, an internationally acclaimed culinary expert and brand ambassador in Nepal. Expressing his association with the Catch brand, Chef Shah commented, “As a chef, I understand the impact of quality spices on culinary experiences. With Catch Spices entering Nepal, I am certain its superior products will quickly find their place in every household and professional kitchen alike.”

Catch Spices plans a high-visibility launch to highlight its products and quality to target consumers. With a 360 degree approach to marketing, the multimedia blitzkrieg will include television, newspaper, radio, outdoor and extensive use of social media platforms. The Catch brand promises to focus extensively on ‘On Ground’ activation in order to engage the consumers with the actual product. The campaign is in its first phase and will continue through the festive season, covering occasions like Teej and Dussehra. Chef Santosh Shah, also an iconic culinary expert of Nepalese cuisine, will be sharing his secrets with the consumers through TV commercials and various engaging events.